Simanjuntak, D., Anita Fauzah, Rizki Muhammad Ardian Setiadi and Maysitha Fitri Az Zahra 2025. Penerapan Strategi Experiential Marketing Brand Nescafé dalam Promosi Nescafé Ice Roast . Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi. 8, 2 (Oct. 2025), 108-116. DOI:https://doi.org/10.56070/jinema.v8i2.220.